The 712 Initiative is aimed at improving the economic vitality in redevelopment areas through investments in built environment, activating public spaces and delivering programs that increase social engagement and healthy lifestyles.

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Address: 1228 South Main St.
Council Bluffs, IA 51503
Through its 20 year history, the 712 Initiative has added over $40 million to the Council Bluffs tax base through its redevelopment projects. Bluffs Downtown & Live Well Council Bluffs produce the following programs in the Council Bluffs community:
Creek Top Community Gardens
Recycle Shoe Drive
Adopt-a-Street litter pick-up
Main Street Farmers Market
Flower Baskets around the Downtown area
Shamrock Shuffle 5K fun run/walk
Bike the Night Bike Ride
Celebrate CB
Block Party Trailer
General Neighborhood Support

We appreciate your support in helping us create a stronger sense of place and foster a thriving, healthy and active community.