The mission of KEEP KIDS ALIVE DRIVE 25 is to make streets safer for all who walk, cycle, play, drive, and ride. Doing so preserves lives and relationships.
We live our mission by:
1) Creating campaigns to educate motorists, passengers, pedestrians, and cyclists to practice behaviors that keep everyone safe on & along roadways.
2) Supporting families who experience the death of a loved one due to a traffic incident through Live Forward! - bringing good into the world in their honor and memory.
KEEP KIDS ALIVE DRIVE 25® initiatives have taken root in over 1,600 communities representing 49 U.S. States, 3 Canadian Provinces, The Bahamas, and even Queensland State, Australia. Studies have shown the effectiveness of mobilizing citizens to put the brakes on speeding and other unsafe driving behaviors right in the neighborhood. For example:

-Oceanside, CA saw a 6 mph (16%) reduction in average speeds when implementing a yard-sign campaign in the neighborhood with the highest verifiable incidence of speeding.
-Oro Valley, AZ saw a 4.5 mph (13%) reduction in average speeds upon engaging all residents in sending out the KEEP KIDS ALIVE DRIVE 25® message via decals affixed to all residential trash cans. Out of this effort, "America's Trash Talks to Keep Kids Alive" was born.

Live Forward!® has connected with over 100 families who have experienced the death of a loved one due to a traffic incident. Many of the families participate in our annual Live Forward! & Run to Remember 5K here in Omaha, as well as our annual team trek to the summit of Pikes Peak each August. Simply put, these events bring families together to celebrate their loved ones, share stories, and make memories. Inspiration abounds!

Join in on our 30+ Mile Omaha Relay May 20th!

In partnership with the Southwest YMCA, Keep Kids Alive Drive 25 will field a team to run a 30 mile relay throughout the Omaha Area on May 20th - the Saturday before "Omaha Gives!" Day. We will run to raise awareness of the need to practice behaviors behind the wheel that work to keep ourselves and all others safe on and around roadways. At the same time we will honor loved ones how have died in traffic incidents. We will carry the names of over 100 of these loved ones on the shirts team members wear as we trek across Omaha stopping at Panera locations along the way. Come run with us. E-mail Tom@kkad25.org for more information. Not a runner! No problem, come on out and meet us at one of the Panera locations along our route. Here's our schedule:

6:30 - Bellevue Panera to Saddle Creek Panera - 10+ miles

9:00 a.m. - Saddle Creek to 78th and Dodge Panera - 3 miles

10:15 a.m. - 78th and Dodge to Westroads Panera - 2.7 miles

11:30 a.m. - Westroads to Eagle Run Panera 132nd & Maple - 5.5 miles

1: 15 p.m. - Eagle Run to Montclair Panera (West Center @ 129th) -4.61 miles

2:45 p.m. - Oak View to 178th and Center Panera - 4.11 miles

4:00 p.m.

We will invite those we meet along the way to make $10 donations through "Omaha Gives!" to support our mission - to make streets safer for all who walk, cycle, play, drive, and ride. For every $1,000 raised in the Omaha Area, KKAD25 will donate one summer camp scholarship through the Southwest YMCA.
"My community - Coppell, Texas - made headlines two years ago as it tackled this issue. As a traffic engineer by training, I was hesitant of this program and lobbied the City Council to consider other engineering, enforcement, and education alternatives so that 'mobility' was maintained. I have to say that since this program was adopted and the speed limits on our streets lowered (5 mph) I do feel like I am keeping my village's children safer, that I am more alert, that I am more in control of my vehicle, that I do share those streets with pedestrians, that my 'mobility' has not been greatly impeded, and that streets are not for the sole purpose of drivers in vehicles trying to make their way as quickly as they can in our hurried world."

Jason Crawford, P.E
Texas Transportation Institute

Check out more testimonials at "Great Non-Profits" - http://greatnonprofits.org/org/keep-kids-alive-drive-25